Arts Marketing Info Question

[Gale aka artistefem]

Looking for a current national percentages breakdown of how consumers take in information from print ads, radio, TV, internet, etc......

I've been searching for two days and can't find any "free" relevant, current survey info. Have tried the biggies - Neilsen, Roper, Pretesting & Print Measurement Bureau. They all want big bucks for their info.

Suggestions???

Thanks

[linn keller]

gale,
try talking with a couple of marketing prof's from local (hopefully) colleges or universities. ask them for their sources, prob. professional publications with most recent stats. there are undoubtedly "norms" that they can rattle off, too. you might be able to access these (or other) marketing mags on web or, if the stuff you want is only by subscription, once you know mags you want, ask your local library to interlibrary the volume(s) with info you want.
linn

[Alecia Helton]

Do you have any friends in advertising? They have the information you want which they give free to clients and prospective clients. Anyone who works in an advertising agency can look it up for you.

Good luck.

Alecia Helton